ABOUT YULLR

Our Story

YULLR [yoo-ler], born in the mountains of New Hampshire, was founded by Sean Doucette and co-founder Peter Zawadzki with a mission to revolutionize how ski racers and their teams access race and practice footage. By providing seamless video access, YULLR enables racers, coaches, and their support networks to actively contribute to skill development through real-time and archived video analysis. Rooted in the historic and competitive ski culture of the Northeast, YULLR thrives in a region known for its renowned ski resorts and race programs. Sean’s family history in skiing dates back to the 1930s when the first ski trails were cut, while Peter’s entrepreneurial and product experience includes launching DriveShare, later acquired by Hagerty, working with Techstars as both an alumni and a mentor, and digital product innovation for companies such as Camping World and AG1.

Our Impact

This season alone, YULLR has captured over 25,000 individual ski runs, providing racers with a vast library for performance review. The platform allows users to access their footage, compare runs, and view videos in near real time. Features like playback speed adjustment, video overlays for form comparison, and “Frost Line” visualization to analyze technique. YULLR’s journey began with two strategic partnerships. Cranmore Mountain, in North Conway, New Hampshire, holds a unique place in American ski history as the birthplace of modern ski instruction. Waterville Valley, home to one of the most prestigious race clubs in the country and the birthplace of freestyle skiing, further strengthened YULLR’s foundation. In addition to these partnerships, YULLR has provided coverage for the NASTAR Nationals in Aspen and numerous races across New England. The company has amassed over 2,000 hours of dedicated race footage, continually refining its skier AI model.

Our Future

YULLR operates on a flexible subscription model, offering day passes for friends and family, season passes for dedicated users, and all-access memberships for unlimited video review. Race teams, clubs, and schools can customize packages to fit their needs. Mountains can enhance their guest experience by streaming live YULLR content in lodges, restaurants, and bars. Looking ahead, YULLR is actively expanding across New England for the 2025/26 season, Contact Us to learn more about adding your mountain to our roster. Beyond winter sports, YULLR’s technology can adapt to offseason activities such as mountain biking and adventure parks, creating year-round value for partner resorts. As YULLR continues to grow, its digital offerings have the potential to reach beyond ski racing, providing enhanced video experiences and engagement opportunities for the broader ski community. From casual skiers capturing their best runs to resorts delivering more immersive digital content, YULLR is poised to become an essential part of the modern ski experience.

With over 500 resorts in Asia, 700 in North America, and 3,000 in Europe, YULLR has significant growth potential. By combining cutting-edge technology, cloud-based infrastructure, and a user-centric approach, YULLR is redefining alpine ski racing, empowering skiers, and shaping the future of the sport.

Got questions? Visit our support lodge at support.yullr.com for all the answers!