ABOUT YULLR

Our Story

YULLR [yoo-ler], born in the mountains of New Hampshire, was founded by Sean Doucette, Peter Zawadzki, and Jeremy Stonier with a mission to redefine how the world experiences the mountain. What began as a solution for ski racers has expanded into a platform that delivers seamless, automated footage for performance review, sharing, and real-time engagement. Rooted in the historic and competitive ski culture of the Northeast, YULLR thrives in a region known for its renowned ski resorts and passionate riding communities. Sean’s family history in skiing dates back to the 1930s during the early rise of modern instruction, while Peter’s entrepreneurial and product background includes founding DriveShare (acquired by Hagerty), and leading digital innovation for brands like Camping World. Jeremy brings worldwide brand-building and growth expertise from his tenure as Global President of Rollerblade at Tecnica Group, where he oversaw international expansion and consumer engagement.

Our Momentum

YULLR has captured over 100,000 individual runs, giving athletes and recreational riders a powerful library for performance review and sharing. The platform delivers automated footage in near real time, allowing users to analyze technique, compare laps, and explore features like playback controls, run overlays, and Frost Line visualizations. YULLR’s growth accelerated through key mountain partnerships across New Hampshire and Massachusetts, and was strengthened further by becoming the Official Video Partner of NASTAR, the world’s largest recreational racing program. The company now covers major events, league races, and everyday skiing across multiple resorts, accumulating thousands of hours of content that continually refine its AI-driven skier detection models. These partnerships have helped establish YULLR as the first and only fully automated multi-camera solution built specifically for the mountain environment.

Our Future

YULLR is expanding rapidly across New England for the 2025/26 season and is preparing to enter key markets in the Midwest and Western regions. Resorts can elevate the guest experience by showcasing live YULLR content in lodges, restaurants, and bars. Contact us to learn more about adding your mountain to our roster. Beyond racing, YULLR is evolving into a platform that empowers anyone on the mountain to capture their most memorable moments. YULLR is also preparing to introduce Mountain Intelligence, a new layer of real-time safety insight, incident transparency, and operational awareness for ski areas. As YULLR continues to grow, its technology will connect guests, families, and friends through seamless on-demand video, helping create unforgettable experiences throughout the entire season.

YULLR is not only redefining alpine racing but expanding the way skiers and riders everywhere connect with the mountain. From capturing your most memorable moments to sharing the stories that bring families and communities together, YULLR is building a new digital layer for the mountain experience. The future of mountain engagement is one where every run is captured, every moment is shared, and every skier can relive the joy of being on the hill. YULLR is leading the way.

Got questions? Visit our support lodge at support.yullr.com for all the answers!